Startup Marketing and Business Development
Entrepreneurs are tradesmen who know their game.
They know their products and have passion for seeing others’ problems solved with what has come from the heart. And, experience has shown that a gap exists when the entrepreneur transitions to developing a marketing strategy and/or selling his services. Many voice the issue of not knowing how to sell. Others state that they fail to come up with a focused marketing strategy that drives brand and creates a distinctive that allows them to be seen as value contributors instead of commodities. Often, the tradesman is reduced to selling on price because of this. And, price is no way to compete in today’s climate.
Nor is it profitable. elevate29 resolves this issue by outsourcing the sales and marketing efforts and releasing their clients to do what they do best – build and deliver products and services.
We can help by developing your go-to-market strategy and extending that to revenue execution by actually selling your services for you in a performance-based model.
Our conviction is that the elevate29 team is gifted for the work and has extensive and proven experience in this space. Our first client saw his average deal size more than double and revenue run in the triple digits. Quite frankly, our conviction is that we can close more deals and get more revenue per deal than you can. And, we both are the benefactors.
Marketing Consulting Highlights
Top-Line Blueprint
Top-Line Blueprint Elements
Revenue Road Map
Yes, we focus on revenue. Marketing is great, but it needs to consider how sales will increase. And, we believe that we cannot grow revenue without first having a plan. There is interdependence. Many companies start out talking to anyone that will talk to them, and that is ok, when you need to eat. But, it will not scale. So, we start with the basics. This entails focusing on shorter-term, high-level plans where we create strategy along key Revenue Growth Strategies and define execution points to grow revenue predictably.
Internet Marketing Plans
We help develop your entire Internet marketing strategy including areas like websites, commerce, SEO (on-page and ongoing), Social media, Paid Search (PPC) and content strategy. We enjoy strategic partnerships with many companies in the web community to provide services that we may not directly offer ourselves.
In most Internet marketing discussions, the website is the central point for conversation. Often, our clients look for better ways to get it to perform. This is where we thrive. We view the website as a brand builder and money producer. Conversion experience, user navigation, behavioral direction and other “isms” of website performance is where we live. This puts us in a great position to help guide your website work. Not only will you get a great site, but you will get one that performs.
Ongoing, Marketing Mentorship
This is an hourly or retainer-based service where we serve as your outsourced CMO to keep you on track with marketing strategy and tactical execution. By outsourcing, you get the benefit of our “gray hair” and wisdom but not the full-time employee costs.
Marketing Talent Acquisition
We can help you move to full-time talent by developing your hiring criteria and sourcing open headcount.
Revenue Execution Highlights
Revenue Execution
Organizationally, we can help you build the proper channels and sales processes, accountability and technology systems. This includes strategizing on how the Internet can be leveraged for maximum sales growth.
Our outsourced sales process involves taking company-generated leads and working them through the sales pipeline, closure and hand-off to the project delivery team. The sales team can even wear the client’s “shirt” and represent the client company as their own.
Going forward, our team operates in the account manager function to insure that upsell and new project work comes from your existing client base. Each new client walks through a setup process to refine and standardize how sales will occur. We deploy our proven sales methodologies into your environment while integrating nicely into your culture. Weekly status meetings are conducted to notify you on the pipeline activity, and technology is put in motion to allow you to “peek in” on the status of any leads provided, deals in process of being sold and other pipeline activity.
Program Areas:
Direct Sales
Partner/Channel Sales
Distributorships & Resellers
Strategic Alliances
Sales Process Development
Automation & Accountability
Sales Management & Leadership
