Are We a Fit?
We love startups. And we know what it means to try to squeeze a marketing dollar for all that its worth. But we don’t work with everyone.
Our market consists of post-revenue companies. This means that you have proven yourself in the market, and someone has said, “yes, I will pay for your widget.” But, you need to now formalize marketing and/or sales and really see growth happen.
Some of our greatest success has come from working with companies looking to establish an identity and grow their brand and revenue in a hurry. Often, they are started by a technical person (does not always mean technology) that really knows the “widget” and has exhausted his friends, family and Rolodex. It then becomes increasingly urgent to find help to grow revenue in a predictable fashion without pulling too hard on very limited resources. Companies in need of executive presence, strategic thinking and proper business acumen have tangibly benefited from my services. If your offerings are not just “great ideas” and require predictability to growth, there is potential for a great fit.
Target Market Characteristics
- Industries: Technology, Internet and Marketing
- Revenue: $50k – $20M
- Sweet Spot: $100k – $10M
- Growth Market Specialty
- Intro through Maturity Product Stages
Top 10 CEO Headaches Remedied
- Gap between corporate vision and revenue execution is too wide
- Lackluster sales
- There is no brand or worse, there is brand confusion
- You sell by price rather than value
- Poor Internet marketing strategy
- Need for solid reseller programs
- Pressure for leveraging affiliate relationships
- Productizing the offering for greatest market acceptance at highest profitability
- Generating demand
- Finding that “point of the spear” to effectively evangelize your company in the public domain
Industries Served
- Internet
- Web, App and Mobile Development
- Digital Marketing and Advertising
- Technology (software and data networking)
- Manufacturing
- Public Accounting
- Human Resources
- Consumer
